• Paul Kelson

Amazon to launch ‘Fashion Summer Sale Event’ this month to “jump-start sales”

Amazon is planning to launch the “Biggest Summer Sale” event on June 22 in a bid to jump-start sales and help retailers shift surplus stock that has accumulated during lockdown.

In a letter sent to sellers yesterday morning, seen by CNBC, Amazon says that it planned to host a “Fashion Summer Sale Event” later this month.

While the event is expected to run for around a week, Amazon said that only retailers who have received an invitation will be allowed to take part.

It comes as the ecommerce giant was forced to delay its two-day Prime Day sales event until September, two months later than usual, to ensure its warehouses and logistics operations are running at full capacity.

Amazon told sellers that its Summer Sale event was being launched to “drive excitement and jump-start sales”.

This follows a dramatic shift in Amazon’s operations due to the widespread lockdown in its key markets.

In March, Amazon limited the amount of items its sellers could send to its warehouses, prioritising goods deemed essential during lockdown.

Last month restrictions on which items could be sent were lifted, but quantities were still limited as the retailer eased back into its modus operandi.

All restrictions have now been lifted, signifying that Amazon is edging even closer to pre-coronavirus levels.

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