• Paul Kelson

Apple begins reopening stores!

A blog from retail senior vice president Deirdre O'Brien explained that in China, and globally, the tech company was one of the first to close stores.

"As time has gone on, we’ve continued to refine and expand our in‑store health and safety measures, which have proven so effective in places like Greater China, where our stores have been safely open for months."

In every store, Apple has focused on limiting occupancy, renewing a focus on one‑on‑one, personalised service at the Genius Bar and throughout the space.

"We’re also taking some additional steps in most places," said O'Brien. "Face coverings will be required for all of our teams and customers, and we will provide them to customers who don’t bring their own.

"Temperature checks will be conducted at the door, and posted health questions will screen for those with symptoms - like cough or fever - or who have had recent exposure to someone infected with COVID‑19."

"We’ve also taken this time to consider how we can serve our customers’ needs even more effectively, whether online or in our stores," the statement read. "For many stores, that will mean curb‑side pick‑up and drop off."

#retail #ecommerce #covid19

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