• Paul Kelson

Argos to stop printing catalogue

After 47 years, 93 editions and over one billion copies printed, the digital trend has finally called time on the Argos catalogue.

A statement from the retailer explained that its now has the third largest retail website in the UK - with more than one billion visits each year, while customers shopping on smartphones and tablets now account for more than 70 per cent of all Argos online sales.

Using Argos’s digital channels, customers will also be better able to access on-trend deals and the latest ranges, it noted, adding that inspiration-based content was recently launched on its website for the first time.

Argos is also continuing to invest in in-store technology, with digital screens in all outlets by January, which customers can use to browse the website before placing their order.

The majority of Argos stores already have digital screens, but any without them will continue to have laminated catalogues available for customers until they are upgraded.

Argos will still be producing its Christmas Gift Guide, but the regular catalogues will no longer be printed.

Mark Given, chief marketing officer at parent company Sainsbury’s, said: “Just as our customers’ tastes have changed over the years, so have their shopping habits - we’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

"Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”

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