• Paul Kelson

January online sales show record increase

The monthly picture in January 2021 was one of growth, with total online sales increasing by 9.2% when compared with December 2020.

Other non-food stores recorded the largest monthly growth of 31.1% while household goods and food stores also saw significant monthly increases of 22.6% and 11.5% respectively. Department stores were the only sector to see a decline on the month of negative 9.1%.

The proportion of online retail increased to a record level in January 2021 reaching 35.2% up from 29.6% in December 2020 and was far higher than the 19.5% in January 2020, reflecting the impact the pandemic has had on consumer behaviours. Food stores also reported a record proportion of online sales this month of 12.2% with anecdotal feedback from retailers suggesting that click and collect food orders had boosted online sales.

Figure 2 Baseline = 100

Table 2 shows the month-on-month and year-on-year growth rates for the amount spent online by value, in addition to the proportion of online sales. The percentage weights indicate where money is spent online.

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